Review and Discussion of the Article The Future of...

This reading essay is a review of the following article: Windsor, D. (2001). The future of corporate social responsibility. International Journal of Organizational Analysis, 9 (3): 225-256. Duane Windsor, via the aforementioned article regarding the future of social responsibility, purports â€Å"there are three emerging alternatives or competitors to responsibility: (1) an economic conception of responsibility; (2) global corporate citizenship; and (3) stakeholder management practices (pg. 225).† Windsor first provides a historical reflection of social responsibility beginning in the Progressive Era through the twentieth century and concludes with predictions for the future of corporate social responsibility. Corporate social responsibility,†¦show more content†¦Carroll’s pyramid model inspired debate between â€Å"how people ought to behave and how people are likely to behave† and that â€Å"behavior may come to dominate theory by appeal to the desirability of material outcomes† (pg. 235). The historical reflection Windsor provided led him to his thesis of the three emerging alternative or competitors to responsibility. Economic co nception of responsibility, emerging alternative #1, links wealth and social welfare. By definition, organizations that do not focus on financial profits are labeled â€Å"not-for-profit† organizations. Windsor’s second cited emerging alternatives to responsibility focuses on recent movement involving global corporate citizenship. He explains this alternative as a â€Å"marriage† of societal expectations of corporations to their community and management obligations to their firm. â€Å"The more powerful and wealth the firm, the greater that firm’s responsibilities to neighbors and the community must be† (pg. 242). Windsor’s third emerging alternative is regarding stakeholder management practices. Management psychologies vary widely amongst theorists yet revolve around prioritization of profits. Corporate social responsibility seems to be a topic needing additional research and discussion. As a former law enforcement office, laws and regulation make sense to me. Since I was a young child, I thrived on structure and discipline. This has made things difficult for me at times as manyShow MoreRelatedMarketing Management130471 Words   |  522 Pagesintroduction Unit structure: 1. Introduction 2. Learning Objectives 3. Marketing Management 3.1. Evolution of marketing management 3.2. The Role of Marketing 3.3. Marketing concepts 3.4. The Marketing Mix (The 4 P s Of Marketing) 3.5. Corporate Social Responsibility (CSR) and Ethics in Marketing 4. Have you understood type questions 5. Summary 6. Exercises 7. References 1. INTRODUCTION: The apex body in United States of America for the Marketing functions, American Marketing Association (AMA) defines